For buyers
For Toy Shops and Chains
A toy retailer buys the children's line for a shelf: the easel has to stand on a planogram, the carton has to fit a stockroom, and the range has to give a customer a reason to choose between two models rather than one. That is why the kids line is built around four subcategories - floor easels, tabletop easels, drawing boards and art desks - rather than a single format in six colours.
What this buyer needs from the range
- A shelf-ready range with a clear step between the tabletop, floor easel and desk formats.
- Carton counts that suit a stockroom, and a folded size that lets a customer take the easel home in a car.
- Age bands stated per model, because the shelf label and the customer question both depend on it.
- Surfaces that suit the price point: single chalkboard at the entry, double-sided with a paper roll at the top.
- A reorder path on the consumable - paper rolls - without having to reorder the easel.
How we supply it
- Four children's subcategories with a documented step in size, surface and carton.
- Models cartoned in multiples where the format allows, with the count stated per model.
- Folded dimensions on the folding models, so the shelf and storage plan is built on real numbers.
- The paper rolls as a separate peripherals model, restockable on its own.
- A sample route that lets a buyer check the joinery and the surface before committing to a chain order.
FAQ
Which children's easel sells as the entry model?
The tabletop board and the single-sided floor easel are the usual entry points: the tabletop format has the smallest carton and the highest carton count, and the small floor easel is the first easel a family buys. The double-sided floor easel with a paper roll is the step-up model, and the art desk is the furniture purchase that follows. The catalogue keeps those steps distinct rather than offering six versions of the same board.
Can a chain order mix sizes in one carton?
The cartons are per model, so a mixed order ships as a mixed pallet rather than a mixed carton. What can be managed is the multiple: many models are cartoned in fixed multiples and the count is stated per model, so a chain can order in whole cartons per model and let the pallet build from there. The units per carton figure is the one to plan against, and where a model has no recorded count we confirm it per batch.
Are the age gradings suitable for a toy shop shelf?
The bands published are the ones the supplier and the specification support per model, typically 2-4 years and 3-6 years in this line. We do not publish a certification badge and we do not apply a market-specific age label on the buyer's behalf; where a destination market sets its own rule the buyer takes that decision on the data we supply. That is a deliberate choice - an age band is a claim, and the record should be able to support it.
Send the shortlist
Send the models or the range you are planning, the destination market and the quantity shape; we return the confirmed specification and packing data before any quotation.
Need a specification pack?
Ask for the model list and packing data for the lines you are reviewing.